Converting Shoppers Into Believers
We spent many a weekend hanging out with first time Big Lots shoppers. And there was something we saw over and over again – a deal that just seemed to bring the whole idea of closeouts into focus. We called it the “closeout moment,” a powerful, emotional connection that converted an average shopper into a closeout shopper. We built a long-running campaign around these Converts, recreating their closeout moments, featuring the penny-pinching comedic actor Jerry Van Dyke.
This little-known condition is surprisingly common. Fortunately, there’s help.
And all this time you thought those Romans were responsible for this catchphrase.
Couples therapy is just one of the many great reasons to hit Big Lots.
Guys have shopping feelings too.
This wasn’t just about running a campaign, it was part of a long-term strategy to build closeout shopping into a new category, which we could dominate. Brand awareness spiked. Comps grew. We won a Gold EFFIE.