MAKING FRIENDS WITH THE FUTURE
If you think young children lead rich fantasy lives, you should spend time with their parents.They rationalize avoiding the issue by envisioning futures filled with athletic scholarships, geniuses and generous grants.
Our solution was to make saving for college as easy as not saving for college, by leveraging the plan’s $25 minimum deposit into the $25 College Savings Plan.
Putting The Future On Fast Forward
529 Accounts aren't even on the adult radar until you become a parent. Breaking through the fantasy-think and raising awareness are critical.
At the heart of everything we do is actionable consumer insight. For CollegeAdvantage, it led to brand clarity, a unified communication plan, and record account and revenue growth.