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Playing to Where the Puck is Going to Be – Staying Ahead of Changing Consumers

Playing to Where the Puck is Going to Be – Staying Ahead of Changing Consumers

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Content Strategy
In-Store Communication
Local Store Marketing

A Really Big Burger Launch

Bob Evans

For retail brands, in-store is where the full brand experience comes to life. It’s also where you convert traffic into cross- and up-sell opportunities, building average ticket and margin. Here’s how we did it for Bob Evans to help create an incredibly successful Big Farm Burger launch.

Big Farm Burgers were one of the most successful launches in recent history for the brand, exceeding goals in ordering incidence and repeat visits.

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