- Shelter Culture
- Consumer Goods
125 Years Strong
The world's oldest person passed on at the age of 115 — and she was French. When you have an American-made brand that surpasses that milestone by a decade, you've got something to talk about. So, we threw Channellock — America's premier hand tool maker — one heck of a 125th birthday party.
For 125 Years, Fiercely Made in Meadville, PA
TV spots reinforced Channellock's longevity, the things the company has seen throughout its rich history and, most importantly, its commitment to building top-quality tools in a small, Western Pennsylvania town.
125 years of American-made blue handles is something to talk about. We told the story in multiple channels, increasing brand engagement, motivating sales and reinforcing category leadership.