featured work
New campaign captures spirit of iconic American brand.
Unlike the overwhelming majority of hand tool manufacturers, Channellock still makes a majority of their tools in the USA. New print work from SBC Advertising highlights that distinction – and conveys the fiercely independent spirit that defines the brand. See the whole series here.
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Generation Meld: Mothers and Daughters Swapping Closets.
Mothers and daughters are not only dressing similarly, but they are also swapping wardrobes and they actually enjoy *gasp* shopping together. We're dubbing these women part of Generation Meld: The melding of Gen X moms and their Millennial daughters into one fashion-loving congregation. ...
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